Member Spotlight - Open Communications

Open Communications

Emma Lupton from Open Communications takes this month's member spotlight to talk about their no-nonsense approach and the importance of reputation.


Sum up your business in just a couple of sentences?

Open Comms is a straight talking PR agency that has a no-nonsense (and no air kissing) approach to PR and marketing communications.

We work ‘with’ and not ‘for’ our clients and deliver results that help to get the headlines, the profile and the sales that they deserve. Ultimately we help to manage an organisations most valuable asset – its reputation.

Can you provide details of your core services, including any client/ sector examples?

PR and marketing communications is our bread and butter business. We work with clients of all sizes and from a variety of sectors – from FMCG and manufacturing to print and packaging. As an example, our current clients include PTS, HARIBO, Xamax and Astonish.

What excites you about your business and the work that you do?

Our consultancy is fast-paced and every day is different, this keeps us on our toes and our eyes constantly open for client opportunities.

We are also lucky to work with an interesting selection of businesses who are achieving great things within their sectors; supporting this and seeing the positive impact that our work has on these organisations is why we love doing what we do.

Tell us about a recent project

Open recently supported Nigel Tooby, acclaimed contemporary artistic photographer, with the launch of a dedicated exhibition, Eye Spy, held at Workhouse Modern in Harrogate.

The exhibition showcased creative images that Nigel had created for Simon on the Streets, the West Yorkshire based charity supporting homeless individuals, to use within their calendar. Nigel saw the potential to see the world through the eyes of those living on the streets, to push the boundaries and produce an attention grabbing artistic installation.

Open not only promoted the exhibition locally and nationally but also co-ordinated a range of profile pieces with media from across the region.

What one piece of work are you most proud of?

It’s very difficult to choose just one piece of work, our campaigns are distinctly different and as you would expect we are very proud of everything that we do.

Our support of Global Entrepreneurship Week in 2008 is a campaign that we hold dear to our heart – even now after seven years!

Promoting Global Entrepreneurship Week on behalf of Enterprise UK (originally Make Your Mark), was our very first client. Although our initial brief was to support a week’s worth of enterprising activity our results helped us to become their chosen, retained PR agency for the Yorkshire region. Here we promoted a great many enterprising initiatives and places.

Why have you chosen to become a member of Cognitiv?

We believe in the founding principles of Cognitiv – collaboration, promotion and representation. There are already great things happening within this community and by proactively encouraging collaboration, promoting success and addressing concerns such as skills and infrastructure we can make this community even stronger.

Ultimately we want businesses and individuals to recognise that they do not need to go to Leeds or further afield to access partners from these sectors.

What are the biggest issue faced by your sector?

Ironically the reputation of PR is still an underlying issue. Many people have preconceived ideas about PR professionals and PR companies, as such PR does not always get ‘good press’. Reinforcing and demonstrating PR’s ‘worth’ and its place in the boardroom is incredibly important to readdress this.

What are the biggest opportunities for your sector?

PR is constantly evolving, especially when we consider the changes within the media landscape, technology and the rise of social media. Whilst many see these changes as a challenge, we see them as an opportunity!

What do you enjoy the most about working in Wakefield?

The people and its location. Wakefield just gets better and better, there’s great things happening and we are proud to be a part of it.