Open Clean Up With Astonish(ing) Account Win
Open Communications, the straight talking PR agency based at Nostell Priory, has added a further client to its extensive portfolio following its appointment as preferred lead PR and marketing communications agency to support Astonish, the UK top ten cleaning brand* headquartered in Bradford.
Working alongside Statement, the digital and marketing agency also based in Wakefield, both teams are working together to devise and implement an annual communications plan for the business focusing on engagement, reach and penetration into households throughout the country.
Creative is well underway for a series of campaigns that will uplift activity throughout the next twelve months with the objective to raise the profile of the brand and reinforce its strong heritage and cruelty free credentials, along with its value for money and quality proposition.
Head of Marketing for Astonish Cleaning Products, Katy Clark said: “We have big plans for Astonish over the next twelve months and beyond; as a result we wanted to work with agencies that would share our passion for our product range. We have some great news and exciting plans to share and we know that Open Comms and Statement will assist us in doing just that.”
Open Communications Director, Emma Lupton said: “Astonish is a successful, ambitious and growing brand. As a British manufacturer with a rich heritage we are very excited to be working with the team to meet with their objectives.
She adds: “Astonish is a great addition to our growing portfolio of clients that require a full PR programme of activity to cover consumer, trade, corporate and social media support. Once again our straight talking, realistic approach to the brief meant that we could hit the ground running and quickly sit as an extension of the client’s team.”
Statement Director, Dan Conboy said: "We're delighted to be working with both Open Communications and Astonish on this exciting communications strategy. Astonish is a fantastic brand and has a great reputation in the marketplace. Statement will be supporting Open Communications through a range of digital platforms, including the development of a new consumer website and the management of targeted social media campaigns. This activity will enable more consumers to engage with, and be aware of, the great range of products that Astonish has to offer."
Plans are underway for the launch of the first creative campaign for the brand, which will focus on its success to date and will rely on social media, managed content, corporate, consumer and trade PR activity.
* TNS World Panel - Independent Survey of 1000 housewives aged 16+ in GB. August 2014